Tropicalism: A design trend coming back in 2023

Tropicalism is a design trend we’re already seeing quite a bit of in 2023. You’ll know it thanks to bright colors, fun illustrations and a breezy feel that reminds you of summer (and maybe a cold drink).

It’s a trend that draws inspiration from tropical landscapes, flora and fauna. It is characterized by bright, bold colors, patterns with tropical leaves and flowers, and images of exotic birds and animals. The trend often includes organic shapes, textures and materials to create a lush and tropical atmosphere.

The design trend extends to all elements of design, including website, illustration and print. Here’s a look at the trend and how to make the most of it in your projects.

What is tropism?

Tropicalism is a derivative of the tropicália movement in Brazil dating from the 1960s. According to Google Art and Culture:

“Tropicália is one of the most important cultural movements in Brazil, which includes music, film, visual art and theater. The term tropicália was first coined by artist Hélio Oiticica for an artwork of the same name, which he exhibited at MAM Rio in 1967.”

Tropicalism was everywhere during that time and especially noticeable in the artwork for many albums, including the example above from the cover of Caetano Veloso in 1968.

What’s most striking about this design style – then and now – is that it came from a time period that was somewhat different from the vibrantly colorful imagery. The design was to create a happier atmosphere in a time of...