Tripadvisor CEO Matt Goldberg on generative AI: ‘Puts us in a place … – The Business Journals
The CEO of Tripadvisor Inc. sees generative AI — the kind of software that’s received outsized attention ever since the launch of ChatGPT — as a double-edged sword.
On one hand, the company has a vast amount of first-party data on travel thanks to more than 1 billion reviews, and AI could be a big help in answering customers’ questions much faster than combing through hundreds of reviews.
On the other hand, generative AI is linked to search engine technology being quickly advanced by tech giants including Microsoft and Google. And embedding AI in search engines threatens to further change search interface and user expectations, potentially making users less likely to click on Tripadvisor’s sites.
CEO Matt Goldberg of the travel metasearch company (Nasdaq: TRIP), which posted its fourth-quarter financial results this week, said that generative AI was a topic of discussion at “every kitchen table that I’ve been at.” The buzzword refers to original content created by AI algorithms upon…
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source: https://news.oneseocompany.com/2023/02/15/tripadvisor-ceo-matt-goldberg-on-generative-ai-puts-us-in-a-place-the-business-journals_2023021540672.html
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