Travel Search Engine Kayak Encourages People to Go See for … – Little Black Book – LBBonline
McCann Manchester campaign embraces the idea of ‘carpe diem’ when booking a holiday
‘Seize the holiday’ features KAYAK’s new tagline ‘Go see for yourself’. The work was created for the UK in partnership with McCann Manchester.
KAYAK’s new brand platform is rooted in the idea of carpe diem. Encouraging people to embrace the notion of stopping the inner debate and just going for it. Stop looking, stop scrolling, stop planning and go! Go see for themselves.
The campaign is based on that ‘should I, shouldn’t I’ moment we’ve all had when our finger is poised temptingly over the book button, with literal millimetres between you and that much-needed – and well-deserved – holiday. And then ……. you stop!
With KAYAK searching hundreds of travel sites to find the best deals on flights, car hire and hotels, the campaign plays to the brand’s trusted value credentials.
The 30 second spot shows Sandra (30 something, medium height, female with dark shoulder length hair), debating whether she should…
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source: https://news.oneseocompany.com/2023/05/30/travel-search-engine-kayak-encourages-people-to-go-see-for-little-black-book-lbbonline_2023053045434.html
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