Travel Brands’ Online Visibility Driven Down By Google Updates – Hospitality Net

Search giant Google’s latest two updates have cut down the visibility of the travel and tourism sector’s biggest UK brands.

Digital PR agency Tank analysed the impact that Google’s most recent updates had on the visibility for the largest businesses’ websites across 15 sectors.

It tracked how many keywords each company appeared in the top ten results (page one of Google’s search results) for before the changes began, then compared this to how they performed after the updates were implemented.

An aggregate of these figures was then taken for each industry, to give an average statistic for the industry’s performance as a whole.

The travel and tourism industry saw its largest businesses appear in the first few search results for an average of 3.27% fewer keywords in January 2023 than at the beginning of December 2022.

Several other sectors gained from the changes, such as homeware and interiors (up 2.7%), food and beverages (up 2.2%), architecture (up 1.6%) and automotive industries…

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The post Travel Brands’ Online Visibility Driven Down By Google Updates – Hospitality Net first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/07/travel-brands-online-visibility-driven-down-by-google-updates-hospitality-net_2023030741557.html

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