Traditional and digital media can coexist to produce seamless brand campaigns – BusinessLIVE

Above-the-line strategists and digital specialists can use the advantages of both media to maximise reach and return on investment

Traditional and digital media should not be seen in isolation in advertising and media strategy. Both need to sit around the same table, albeit virtually, to secure strategic integrity and seamless campaign integration.

Above-the-line (ATL) strategists and digital specialists must work together from the initial client briefing until the end results are achieved. When these two worlds of experience and focus combine, brand managers and marketers can break their companies into new and exciting territories.

This merged imperative is the result of digital strategists being introduced to the market, operating as specialists from search engine optimisation to paid social media, and only focusing on one digital offering. Comparatively, traditional ATL strategists have had to focus on multichannels, which has made them lateral thinkers when answering a brief.

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Read Full Story: https://www.businesslive.co.za/redzone/news-insights/2022-09-26-native-traditional-and-digital-media-can-coexist-to-produce-seamless-brand-campaigns/

The post Traditional and digital media can coexist to produce seamless brand campaigns – BusinessLIVE first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/26/traditional-and-digital-media-can-coexist-to-produce-seamless-brand-campaigns-businesslive_2022092631330.html

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