Traci Mabrey: Why Factiva Is The Leading Business Search Engine … – Investing.com UK
Benzinga – by Stjepan Kalinic, Benzinga Staff Writer.
Factiva GM Traci Mabrey, in an interview with Benzinga, revealed the secrets behind the Dow Jones subsidiary’s success.
“We’re wholly transparent about all of the sources of information that are propagating our stories,” she says.
Factiva, a business intelligence platform, provides access to over 32,000 media sources from nearly every country globally. Its archives go back as far as the 1940s.
“Where we’ve been working and will continue to work is surveying and being in contact with our end users across multiple generations,” she adds.
Mabrey, who has commercial oversight for the Factiva portfolio, leads the strategic reimagination of the 24-year-old platform and rejuvenates it with the latest technologies like artificial intelligence (AI). She also happens to be among the featured speakers scheduled to appear at Benzinga’s Fintech Deal Day & Awards, on Nov. 13, to discuss data-driven decision-making and risk management.
The…
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