Top things to know about the company’s success

IKEA is a well-known brand that sells its products almost all over the world, and behind its global success lies IKEA’s digital marketing strategy. We believe that companies, not just those that sell furniture, can learn a lot from IKEA’s offline to online digital transformation.

Sweden’s leading retail company, IKEA, decided to develop its marketing strategy using online technology in order not to miss the latest trends and to be where its consumers are.

It works worldwide and used social media marketing effectively by fully utilizing various social media platforms. The brand has multiple accounts on the same platforms for each country such as IKEA USA, IKEA UK, IKEA Sweden, etc.

In this article, we are going to take a deep dive into IKEA’s digital marketing strategy, and we want to demonstrate some examples of IKEA’s digital marketing campaigns that highlight how IKEA uses different marketing channels in its digital marketing strategy.

So, to up your marketing game, you should consider implementing at least some of IKEA’s digital campaigns and strategies. Let’s discover IKEA’s digital marketing strategy together!

IKEA’s digital marketing strategy with examples

Without analyzing IKEA’s digital marketing strategy, it will not be possible to compete with this successful brand in the global market. That’s why we took it very seriously and compiled the most important and effective aspects of IKEA’s digital marketing strategy here:

Target audience of IKEA

In terms of IKEA...