Top Strategies to Optimize Your Product Listings

If you sell products on Amazon, one of your key concerns should be how to rank your products higher in its search results. This is where Amazon SEO can help.

In this Amazon SEO guide, we’ll go over the top strategies you can use to drive more traffic to your Amazon product listings and generate more sales.

What Is Amazon SEO? Why Does It Matter for Product Rankings?

Amazon SEO is the process of optimizing Amazon product listings to increase their chances of ranking high in Amazon’s product search results.

Amazon listing optimization can help:

• Improve product and brand visibility
• Drive more traffic to product listings
• Generate more Amazon product sales

How Amazon’s A10 Ranking Algorithm Works

The algorithm Amazon uses to rank products in search results is called A10. Its purpose is to determine the most relevant products to display for shoppers’ searches.

The difference between A10 and search engine algorithms (e.g., those of Google, Bing, and the like) is that A10 is designed to solely address transactional intent.

In other words, Amazon users aren’t looking to learn new information or perform research—they’re specifically interested in making a purchase.

Because of this, Amazon’s algorithm favors products that are the most likely to drive sales.

A10 examines multiple factors when determining how to rank products, including:

• Keywords: Including relevant search terms throughout your product listing helps signal to Amazon that your product is relevant for a...