Top SEO Shares How To Win In The Era Of Google AI – Search Engine Journal
Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025.
Decline Of Generic SEO Content
Generic keyword-focused SEO content, as well as every SEO tactic, has always been on a slow decline, arguably beginning with statistical analysis, machine learning and then into the age of AI-powered search. Citations from Google are now more precise and multimodal.
Alderson makes the following points:
- Writing content for the sake of ranking is becoming obsolete because AI-driven search results provide those answer.
- Many industries and topics like dentists and recipes sites have an oversaturation of nearly identical content that doesn’t add value.
According to Alderson:
“…every single dentist site I looked at had a tedious blog that was quite clearly outsourced to a local agency…
The post Top SEO Shares How To Win In The Era Of Google AI – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/27/top-seo-shares-how-to-win-in-the-era-of-google-ai-search-engine-journal_2025032760550.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.