Top Semrush Updates of the Year

The digital marketing world just keeps on changing. Since the beginning of 2022, the landscape has been rocked by seismic shifts:

• The rise of AI, especially for content generation
• A continued surge in video, on social media and in search
• Increased personalization, leveraging AI and customer data to tailor digital experiences
• The importance of authenticity, and making sure that AI-generated content has a human touch

And that’s just the tip of the iceberg.

Keep reading for the best Semrush updates of the year that you might have missed—and how you can use them to boost your visibility, beat your competition, and delight your audience.

SEO Updates

The Most Accurate Search Volume Data on the Market

Twenty expert data scientists spent two years perfecting it, and in 2022, we delivered big. We added new data sources to the mix. Put simply, Semrush search volumes got even more comprehensive.

We’ve updated our keyword databases for the United States, United Kingdom, Australia, Canada, France, Spain, Italy, Belgium, the Netherlands, Germany, Israel, and Brazil to reflect the new search volumes.

Check it for yourself in Keyword Overview, Keyword Gap, Organic Research, and the Keyword Magic tool.

Read more about the update on our blog.

A More Comprehensive Authority Score

Semrush’s Authority Score measures how authoritative a site is online. We updated its already complex algorithms to include both organic traffic and spam factors, making it more resistant to manipulation.

Here...