Top MarTech trends every brand needs to know – ETBrandEquity
Vineet Malhotra
The marketing industry, among all other domains, is quite susceptible to change and is always evolving. Missing out on the latest marketing trends can leave brands behind in terms of competitive advantage and generating more leads. We have seen continued accelerated adoption of digital and cloud technology in marketing this year. There won’t be any different next year in this regard.
Brands will continue to need to use technological solutions in their marketing efforts to adapt to our increasingly digital lives. In fact, it will be critical for businesses to adapt to the challenges of measuring and reacting to changes in consumer behavior across various communication channels. And with the end of cookies soon taking place, markets will need more tech tools than ever to get their messages across.
Here are the top MarTech trends that every brand needs to follow and adopt in the coming days.
Hyper-Personalization
Today, we have access to increasingly sophisticated…
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source: https://news.oneseocompany.com/2022/11/20/top-martech-trends-every-brand-needs-to-know-etbrandequity_2022112036113.html
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