Top link-building insights heading into 2024 – Search Engine Land
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Ah, link building. Our dear old friend. Perhaps the most misunderstood SEO tactic of the past two decades. Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best.
But what’s the right approach to take? Which stakeholders should be involved? Should you even bother? These answers largely depend on several factors, but there are a number of methods to consider and avoid as we close out 2023.
Avoiding guest blogging for link acquisition.
Let’s start here. Did you know guest blog posts as a link-building tactic are against Google’s guidelines? This should be common knowledge by now, but often it is not.
After attending Pubcon last month, I was a bit surprised that most SEOs I spoke with weren’t aware of this and even more…
The post Top link-building insights heading into 2024 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/10/16/top-link-building-insights-heading-into-2024-search-engine-land_2023101651406.html
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