Top Creator Economy & Video Ads Insights From IAB NewFronts – Search Engine Journal
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IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com.
The unifying theme of this year’s series of events for media buyers is “Stream On,” which reflects the twin trends driving the industry: Both consumers and brands are leaning into streaming video.
Here are the top three takeaways from Day 1 of the 2022 IAB NewFronts.
1. Setting The Agenda: Harnessing The Creator Economy
Tara Walpert Levy, Vice President of Americas at YouTube, and Michael Kassan, Chief Executive Officer of MediaLink, set the agenda for the 2022 IAB NewFronts to discuss “Harnessing the Creator Economy.”
During the discussion held at Google’s Pier 57, Walpert Levy announced that beauty star …
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