Top 8 customer data platforms – Reseller News

The world of marketing is awash in data. The solution? Embrace a customer data platform. Or at least some companies say.

A customer data platform (CDP) is a software system that pulls together data from a wide array of sources — such as websites, e-commerce and ad platforms, social media applications, retail software, and more — to create a centralised customer database, as well as detailed profiles of each customer. CDPs then use these records to orchestrate personalised marketing campaigns.

The platforms are relatively new, offering a wide variety of approaches both in strategy and in tactics. All speak of multichannel marketing but there are differences in which channels are supported. Some focus more on leveraging data that arrives at an e-commerce portal or website. Some integrate with ad platforms. Some try to harmonise marketing messages sent via email and SMS.

The core of these systems is an elaborate data-gathering mechanism with tendrils that reach into all of your…

Read Full Story: https://www.reseller.co.nz/article/697428/top-8-customer-data-platforms/

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source: https://news.oneseocompany.com/2022/04/25/top-8-customer-data-platforms-reseller-news_2022042518494.html

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