Top 7 Google Ads and SEO synergies you should act upon – Search Engine Land
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential.
This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business.
Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success.
1. Keyword research
SEO requires significant resources to produce valuable content that ranks well. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers.
While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. SEO efforts should target keywords that drive conversions, not just traffic.
Thanks to PPC, we have conversion rates by keyword and search term. Since Google doesn’t share this data…
The post Top 7 Google Ads and SEO synergies you should act upon – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/20/top-7-google-ads-and-seo-synergies-you-should-act-upon-search-engine-land_2024092058377.html
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