Top 5 steps to get your B2B SEO strategy up and running

If you want to build brand awareness and drive leads for your B2B business, SEO (search engine optimization) is essential.

Interestingly enough, 27% of the B2B buying cycle is now spent on online research. This means B2B buyers do their own research before they even talk to your business. When they come to talk to you, they know their problem and how you can solve it, as well as how you compare to your competitors.

As a B2B business, you may know that SEO is important, but you don’t have the time or resources to get started. SEO can have a huge impact on lead generation for your business and is a highly effective channel, so you should pay attention to it.

Let’s take a look at why SEO is important to B2B marketing strategies and how you can build an effective strategy.

Why is SEO so important for B2B?

61% of B2B decision makers begin their decision-making process with an online search.

AND

77% of B2B buyers say they won’t even talk to a salesperson until they’ve done their own research.

Still not convinced?

93% of all online experiences begin with a search engine.

Convinced now?

If you don’t have an SEO strategy to make sure your brand is found online. Your competitors are doing it so why aren’t you?

5 Best Practices for Building an Effective SEO Strategy

Know who your target audience is

Knowing who you are targeting is essential for any B2B digital marketing strategy. And SEO is no different.

To make sure your SEO strategy is as effective as possible, you...