February 28 SEONews
Top 5 Google Ads opportunities you might be missing – Search Engine Land
I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts.
The good news? These issues are easy to fix and can quickly improve performance.
The five key areas where I consistently find missed opportunities include:
- Location targeting: A default Google Ads setting can cause your ads to reach users outside your intended area. This is easy to fix and can save you measurable amounts of money.
- Auto-applied recommendations: Allowing Google to auto-apply changes can lead to costly mistakes. It’s better to review and apply these manually, except in specific cases.
- Campaign structure: Different structures work best in different situations.
- Campaign experiments: This underused feature allows you to test and apply changes with minimal risk – yet 90% of accounts overlook it.
- Performance Max for lead gen: While PMax can drive lead volume, the quality is often low. It works best for ecommerce and is rarely ideal for lead…
The post Top 5 Google Ads opportunities you might be missing – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/28/top-5-google-ads-opportunities-you-might-be-missing-search-engine-land_2025022860272.html
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