Top 12 Most Underrated Ranking Factors For 2023

When it comes to SEO we all know that there are a huge number of variables that go into ensuring that your website can rank as highly as possible in search engines. In fact, Google states that it uses 200 ranking factors in total to help it determine which results to serve for key terms!

On top of that, Google is continually introducing new algorithm updates, and recently that has been even more frequent than in previous years. The only thing that we do know about the future for sure is that Google will continue to adjust its ranking signals to best meet the needs of searchers.

All of this can make knowing exactly where to aim your SEO strategy and resources a seemingly impossible task if you don’t have your ear to the ground. With so many ranking factors and Google (at times) being a little cryptic about which has the biggest impact, it is easy for anyone that’s just starting out to focus too much attention on the wrong areas.

For this reason, we believe that reading industry news and training courses alone aren’t enough. Experience and studying real-world results are also crucial to properly understanding SEO and the significance of various ranking factors.

Given this, we decided to ask our SEO experts and a select panel of 18 industry-leading SEOs for their thoughts on what their experience reveals to be the most underrated SEO ranking factors in 2023.

Our panel of SEO experts for this article are:

• Andy Rich – SEO at Waitrose
• Jade Larkin – SEO and Content at...