Top 106 SEO Statistics

As long as search engine technology evolves, so will SEO.

While Google’s methods remain secretive, you need to keep up with the latest research to stay ahead of your competitors.

In this article, we’ll share 106 of the most up-to-date, verified SEO statistics.

You can use them to dictate your strategy and enhance your content marketing efforts.

Key Takeaways

High-quality content remains a crucial strategy for organic search and link-building. Video and technology (like phones and smart speakers) are increasingly impacting the way we search and shop.

The information below dives deeper into SEO statistics. Here are the top takeaways from each section:

• Less than 1% of searchers click on the second page of Google results (Backlinko, 2023)
• Pages with the highest number of total backlinks usually rank best in Google (Backlinko, 2020)
• The top traffic source for all websites is organic search (HubSpot, 2022)
• Long-tail keywords make up the vast majority of all Google searches (Semrush, 2022)
• Over 70% of shoppers use their phones to buy online (Semrush, 2023)
• Some 36% of Americans own a smart speaker (Edison Research, 2023)
• Some 91% of companies (an all-time high) now use video as a marketing tool (Wyzowl, 2023)
• A staggering 98% of people read online reviews for local businesses (BrightLocal, 2023)
• Almost 70% of consumers head to the search bar when they land on an online retailer’s site (Nosto, 2023)
• Around 57% of B2B sellers feel the content their marketing team produces is “...