Top 10 PPC expert columns of 2022 on Search Engine Land – Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display.

That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the past few years.

Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts.

Before that, I have to give some special recognition to PPC expert Melissa Mackey, who authored the most viewed column of the year, which published Nov. 9 – 10 things to eliminate from your life to be more productive at work. That article isn’t included on our top 10 list because the insights can apply to anyone really – not just search marketers. Regardless, the article did …

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