Top 10 insights for SEO and PPC success in China – Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms.

Here are key insights to help set your search campaigns for success in this market.

1. Understand the Chinese market and audience

Gaining insight into the Chinese market and its audience should be your goal to succeed in China.

Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them.

Getting off on the right foot means you’ll need to research what’s happening locally thoroughly. Discern between different kinds of buyers, from tech-savvy people active on social platforms such as WeChat, Taobao or Weibo to those who aren’t.

The country and its population are massive, and the behavior and dialects can change from one region to the next, to one city to the next.

Shanghai vs. Beijing, for example, is about as…

Read Full Story: https://news.google.com/rss/articles/CBMiQmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VvLXBwYy1pbnNpZ2h0cy1zdWNjZXNzLWNoaW5hLTQyNzk1NNIBAA?oc=5

The post Top 10 insights for SEO and PPC success in China – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/07/top-10-insights-for-seo-and-ppc-success-in-china-search-engine-land_2023060745775.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.