June 26, 2023 SEONews
Toast adds 99-cent customer online ordering fee – Payments Dive
Dive Brief:
- Toast has updated its pricing model to add a 99-cent fee paid by guests on orders of $10 or higher placed through Toast’s online ordering channels, the company wrote in an email to Restaurant Dive.
- This change will help fund the company’s product investment and innovations for restaurants to “maintain the direct relationships with their guests,” including the next generation of Toast’s online ordering suite, according to the company.
- In March, Toast said it saw a 13% average increase in the percentage of guests placing online orders at restaurants using its updated platform with the new processing fee, so the extra charge hasn’t hurt consumer demand. This data is based on conversion rates for roughly 450 U.S. Toast partners.
Dive Insight:
This appears to be the first time a major platform is using an extra fee to help with product innovation. Toast’s online ordering product is “sleeker and designed to help increase sales,” and the company said it remains committed…
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source: https://news.oneseocompany.com/2023/06/26/toast-adds-99-cent-customer-online-ordering-fee-payments-dive_2023062646760.html
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