Tips For Writing Unique Meta Titles At Enterprise Scale – Search Engine Journal
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Meta titles are nothing new to the world of SEO.
We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms.
Even new website owners are working on their titles for these reasons.
However, when you’re working on an enterprise site and publishing massive amounts of content, meta titles become increasingly complex.
Meta Title Challenges That Enterprises Face
Enterprises combat two main issues when writing meta titles:
- Cannibalization.
- Uniqueness.
Your titles should revolve around keywords that don’t compete with one another on different pages of your site.
Amazon is an excellent example of a site where cannibalization is easy because many sellers sell the same…
Read Full Story: https://www.searchenginejournal.com/meta-titles-enterprise-sites/445974/
The post Tips For Writing Unique Meta Titles At Enterprise Scale – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/05/02/tips-for-writing-unique-meta-titles-at-enterprise-scale-search-engine-journal_2022050218965.html
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