Tips for successful local digital PR

If you’re looking for ways to improve your brand’s online visibility in your local area, look no further local PR. As an agency offering a full range of digital PR, including local PR services, our experts know a thing or two about delivering impactful campaigns for clients. While there’s a lot you can do to get your brand in front of people’s faces in the real world, having a successful digital PR strategy can be invaluable. Why? Because the value of online retail sales in the UK in 2022 was huge 106 billion, and by increasing your brand’s visibility, you can put your business in the perfect position to take a bigger share of that pie. In this post, we’ll explore some of our experts’ tips for successful local PR, so you can get the wheels rolling yourself, or talk to us to see how we can help your brand increase its presence in local searches.

What are the benefits of local PR?

It is highly targeted

Compared to holding national campaigns, local digital PR efforts do what they say on the tin – they are targeted in the local area. If you’re wondering how to do this when it’s all done online, we’ll go into more detail later in this post.

Your brand builds trust with local customers

Another benefit of local PR campaigns is that people in your area will have more visibility of what you have to offer. Many people like to shop locally where they can, even online, so when they are made aware of your services and you are nearby, (assuming you provide a good service and/or...