Tips for Small Multifamily Marketing Teams – Multi-Housing News
A cost- and resource-effective marketing strategy is one that uses engaging channels to showcase a community’s unique offerings.
Successfully marketing a community to prospective residents is an important and complex task. However, many communities, and by extension their property management and leasing staff, do not have the time, budget, or personnel to check every marketing box, from ILS platforms to social media campaigns to conducting in-person tours.
At the same time, these smaller marketing teams have the potential to dramatically increase their lead-to-lease conversions through understanding the most efficient and productive way of engaging with renters. In essence, marketing done by smaller in-house or off-site teams is a matter of quality over quantity.
Image courtesy of GTMA
Priorities: physical and digital
The first place smaller marketing teams should turn is a well-designed website, because that’s where many renters go with the intention making a…
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source: https://news.oneseocompany.com/2023/06/27/tips-for-small-multifamily-marketing-teams-multi-housing-news_2023062746841.html
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