Tips and Tricks for Utilizing TikTok in Hospitality Marketing – By Brittany Hardaker – Hotel News Resource

TikTok has quickly become one of the most powerful, if not the most popular and engaging social media platform amongst today’s travelers. While the platform is by far the most popular among Gen Z, usage is on the rise amongst millennials and Gen Xers too. Since it launched in 2016, TikTok has expanded its user base and in tandem, its ever-evolving offerings, and has quickly become an effective tool for hoteliers to explore for their marketing strategies.

“Every single internet minute, more than 167 million TikToks are watched, giving the platform a higher rate of engagement per post than any other social media platform,” according to an article from CVENT from June 2022.

While the platform continues to grow in popularity, hoteliers are tasked with determining if it is the right channel for their business and end-consumers.

With the opportunity of having a new channel to tap into for your audience, comes the challenge of an ever-evolving landscape. TikTok requires a constant feed of…

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source: https://news.oneseocompany.com/2022/12/06/tips-and-tricks-for-utilizing-tiktok-in-hospitality-marketing-by-brittany-hardaker-hotel-news-resource_2022120637097.html

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