TikTok’s $30B ad boom faces US uncertainty – Search Engine Land
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media.
By the numbers (according to WARC Media):
- Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY increase.
- The US remains its largest market, but its share of TikTok’s ad revenue is projected to decline from 43.3% in 2022 to 34.0% by 2026.
- $11.8 billion in US ad spend is at stake if a ban moves forward.
- TikTok users worldwide spend 35 hours per month on the app—far exceeding Instagram usage.
- TikTok’s advertising is driving 4.2x ROAS when factoring in Amazon sales impact.
Why we care. A potential TikTok ban in the US threatens to shake up the digital ad market, with Instagram, YouTube, and Snapchat poised to absorb displaced spending.
Nearly $12bn in US advertising spend hangs in the balance as the April 5th deadline for…
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source: https://news.oneseocompany.com/2025/03/07/tiktoks-30b-ad-boom-faces-us-uncertainty-search-engine-land_2025030760377.html
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