TikTok Wants Aussies to Have Fun with Edutainment | LBBOnline – Little Black Book – LBBonline

We Are Social’s Now You Know campaign uncovers the world of weird and wonderful knowledge, discovers LBB’s Esther Faith Lew

When it comes to Gen Z, the search engine of choice is TikTok. Finding answers for everyday problems is just much more fun when accessing a platform that is known for entertainment. But as its latest Now You Know campaign by We Are Social aims to show, TikTok is not all fun and frills.

“With this campaign, we really wanted to tell our audience that TikTok is really not what you think it is. It’s a platform that really can drive a lot of instructional content and awareness about things that can actually make your day better,” says Serena Leith, marketing director for Australia and New Zealand.

She adds, “Through data, we know that people organically use a search engine when they are trying to solve an everyday problem like “how do I clean my oven? Or what’s the best way to get stains out of the cup. About 40% of Gen Z use TikTok as their primary search engine,…

Read Full Story: https://www.lbbonline.com/news/tiktok-wants-aussies-to-have-fun-with-edutainment

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