TikTok vs. Reels Performance Statistics and Insights – Grit Daily

With TikTok overtaking Google’s place last year as the most popular website on the whole internet, TikTok’s weight in marketing can no longer be overlooked.

Having the fastest-growing user base of all time, TikTok is likely to soon become advertisers’ focus social media platform – being transferred to the greatest part of the marketing budgets.

So, where does this leave its main competitor — Instagram Reels’ feature? Here’s how the picture looks for now.

While in the US, the total number of TikTok accounts makes for only half of Instagram’s audience, when looking at both platforms from a performance perspective, TikTok is obviously the leading network.

Having an engagement rate that’s at least six times higher than Instagram Reels’ – based on a study conducted by Socialinsider – TikTok is highly appreciated for its more authentic, unhinged content and the less disruptive navigation and experience it offers.

This is obviously facilitated by the platform’s current underdevelopment of…

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The post TikTok vs. Reels Performance Statistics and Insights – Grit Daily first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/26/tiktok-vs-reels-performance-statistics-and-insights-grit-daily_2023032642588.html

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