TikTok trumps Google as a search engine, research finds | News – Campaign Asia
Rise at Seven has conducted research by analysing thousands of keywords across various industries, highlighting 100 words and phrases that users are searching for more on TikTok than they are on Google.
While acknowledging that search queries for services “near me” and “what’s on” continue to be most prominent on Google, Rise at Seven concluded that TikTok is ‘stealing’ “how to” search volume from Google.
Analysing the intent behind top keyword searches on TikTok, the agency found that almost three-quarters (73%) were informational, while 21% were commercially motivated. Of the latter, Rise at Seven found TikTok’s search volumes to be 10 times bigger than Google’s.
It said: “There’s a lot of discussion of how hard TikTok is going into Google, but now we are seeing signs of TikTok not only positioning itself as a search engine but also as an ecommerce platform, threatening purchases from Amazon, too.”
Fashion
The study found that for fashion-related terms, TikTok sees 503% more…
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source: https://news.oneseocompany.com/2023/11/21/tiktok-trumps-google-as-a-search-engine-research-finds-news-campaign-asia_2023112152884.html
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