TikTok tests AI chatbot for search and discovery – Search Engine Land

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery.

Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads.

What it looks like. Here’s how TechCrunch described it:

“It will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks. When tapped, users can ask Tako various questions about the video using natural language queries or discover new content by asking for recommendations.”

Here’s a screenshot:

What TikTok is saying. TikTok confirmed the AI chatbot is being tested with select users in the Philippines, via Twitter:

• “We’re in the early stages of exploring chatbot tools with a limited test of Tako with select users in the Philippines. Tako is an AI-powered tool to help with search and discovery on…

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The post TikTok tests AI chatbot for search and discovery – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/25/tiktok-tests-ai-chatbot-for-search-and-discovery-search-engine-land_2023052545269.html

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