TikTok Search Ads Campaign launch in U.S. – Search Engine Land
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.
Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors.
Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.
What can be done. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery.
The numbers. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to…
The post TikTok Search Ads Campaign launch in U.S. – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/24/tiktok-search-ads-campaign-launch-in-us-search-engine-land_2024092458395.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.