TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A … – AdExchanger

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Listening Ears

Hear that? It’s the sound of TikTok doing the podcasting thing.

Insider reports that TikTok is testing a new “Podcasts” feature that allows users to continue listening to a program while TikTok runs in the background. Typically, leaving the app automatically pauses a video.

So, why would TikTok get into podcasts? For one, podcast ad spend is expected to reach the $2.25 billion mark this year, according to Insider Intelligence, and TikTok is also already a viable competitor to the podcast incumbents (Apple, Spotify and YouTube).

Also, this podcast trial isn’t TikTok’s first foray into streaming audio. In March of last year, TikTok launched SoundOn, a song distribution service that lets creators post their own music or prerelease tracks and earn royalties. On top of that, parent company ByteDance’s internal music and audio R&D team released a product called Mawf, which is a synthesizer…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiP2h0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL3RodXJzZGF5LTE5MDEyMDIzL9IBAA?oc=5

The post TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A … – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/18/tiktok-quietly-gets-into-podcasts-are-consumers-searching-for-a-adexchanger_2023011839412.html

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