TikTok knows you’re using it as a search engine. It’s even made an ad. – Mashable

Last month, TikTok UK released a 60-second ad with a simple premise: a father is moving into a new home, and his daughter has come to assist. But what really comes to the rescue, whether it’s freshening a carpet or hanging a frame, is TikTok.

Through the clip, the two actors hover above the TikTok app, which in turn responds accurately and promptly to each of their conundrums. Even #BookTok is utilised to revitalise the outdated bookshelf selection. The father looks increasingly impressed. At the end of the minute-long campaign, brainstormed by creative agency Mother, the home is beautifully set up. As the two say goodbye, words emerge on screen: “Search it with TikTok.”

The idea of TikTok being used as a search engine has become more recognised in the past year. As Mashable’s Elena Cavender wrote in July 2022, “Increasingly, young people are using social media platforms like TikTok and Instagram to search for things to do and places to try, even seeking out news and important…

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source: https://news.oneseocompany.com/2023/01/19/tiktok-knows-youre-using-it-as-a-search-engine-its-even-made-an-ad-mashable_2023011939436.html

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