TikTok Is the New Normal. 5 Reasons to Add TikTok to Your Content Marketing Strategy – Entrepreneur
TikTok’s usability and popularity are competing — and beating — other forms of social media. Here’s how and why you can capitalize on TikTok in your marketing strategies.
Opinions expressed by Entrepreneur contributors are their own.
There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the main reason many brands initially approached it with a healthy dose of skepticism.
But times have changed, the platform has evolved, and brands are learning to look at the platform in a new light.
The TikTok you see today is, in many ways, the same yet very different. The platform has become a channel of business opportunity for brands and a personal brand growth lever for many creators.
You’ve probably seen the same stats about TikTok’s explosive growth…
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