TikTok is a growing source of news among UK adults – Mashable

TikTok is rising as a news platform.

The social media site is now the fastest growing source of news for adults in the UK, currently being used by seven percent of people over 18. The findings come from a survey conducted by Ofcom, the UK’s communications regulator. Ofcom also found that Instagram and YouTube are prominent news sources, with Instagram being used by nearly three in 10 teenagers for keeping up to date.

TikTok’s rise is the largest though, with respondents saying they get their news mostly from “people they follow” rather than “news organisations”. 44 percent fall into this category. Next in line are friends and family, sitting at 32 percent. News organisations, like the BBC and ITV, account for 24 percent, lagging behind other categories.

News organisations are therefore in competition with TikTokkers themselves, rather than the traditional news outlet.

Older adults still prefer print, radio and television news sources, however. When it comes to TikTok, the growth is…

Read Full Story: https://mashable.com/article/tiktok-growing-news-source-uk-adults

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source: https://news.oneseocompany.com/2022/07/21/tiktok-is-a-growing-source-of-news-among-uk-adults-mashable_2022072124068.html

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