TikTok, Instagram posing a threat to Google. Here’s why | Mint – Mint

Young people today prefer social media platforms over Google services for search activities. For example, an individual between the age of 18 and 24 would prefer to go to TikTok or Instagram when they are looking for places to hang out than Google Maps or Search. And this trend is highly impacting the core Google services.

“We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to. The queries they ask are completely different,” said Google’s Senior Vice President Prabhakar Raghavan as reported by Petapixel.

“These users don’t tend to type in keywords but rather look to discover content in new, more immersive ways,” he adds.

“In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he continued. “They go to TikTok or Instagram.”

The comments are based on internal research that involved a survey of 18 to 24…

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