TikTok Dances to Social Media Lead, While Google Tightens Grip on Search Engines, ACSI Data Show – Business Wire
ANN ARBOR, Mich.–(BUSINESS WIRE)–According to the American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024, user satisfaction with search engine and information sites overall is stable with an ACSI score of 80 (out of 100). All the individual search brands tracked by the ACSI see satisfaction score increases or maintain their prior performance, and industrywide, search brands score higher on nearly all customer experience benchmarks measured.
“It’s true this year’s study found that major search engines and social media platforms largely maintained or improved user satisfaction scores”
As for social media, the industry improves for the third consecutive year, up 1% to 74, with six of nine individual brands showing rising or steady satisfaction. While these figures are certainly grounds to celebrate, it’s important that brands don’t rest on their laurels.
“It’s true this year’s study found that major search engines and social media platforms largely…
The post TikTok Dances to Social Media Lead, While Google Tightens Grip on Search Engines, ACSI Data Show – Business Wire first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/07/23/tiktok-dances-to-social-media-lead-while-google-tightens-grip-on-search-engines-acsi-data-show-business-wire_2024072357421.html
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