TikTok abandons plans to bring shopping into the US – Search Engine Land

Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they’ll go.

While popular in Asia, TikTok has abandoned its plans to bring shopping into the US after its failed launch in the UK. The company had also planned to expand into mainland Europe, but those plans have also been scrapped.

What happened in the UK. Several team members in the UK working on the launch were either demoted after taking leave, were sick with stress, or were removed from client projects altogether. The Financial Times reports:

TikTok has abandoned plans to expand its live e-commerce initiative in Europe and the US, after the social media platform’s foray into QVC-style shopping in the UK was hit by internal problems and struggled to gain traction with consumers […]

But the expansion plans have been dropped after the UK project failed to meet targets and influencers dropped out of the scheme, three people said.

Many TikTok Shop…

Read Full Story: https://searchengineland.com/tiktok-abandons-plans-to-bring-shopping-into-the-us-386236

The post TikTok abandons plans to bring shopping into the US – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/05/tiktok-abandons-plans-to-bring-shopping-into-the-us-search-engine-land_2022070523015.html

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