TikTok a powerful marketing tool for small businesses in Spokane – The Spokesman Review
TikTok isn’t just for the kids. It can be a powerful tool for connection, learning and doing business.
Local influencers and co-editors in chief of Trending Northwest magazine, Melissa Berry and Erin Peterson use the platform to share lifestyle content and news about local businesses.
It’s the latest evolution in their careers as social media and marketing experts.
Peterson, who grew up in Post Falls, spent years as an elementary educator specializing in digital technology. In her free time, she created a Facebook group called Spokane Guild, where she shared updates on her life and her favorite spots around Spokane.
She quickly gained a following, expanded to Instagram, and began doing social media full time.
Berry started her Instagram account, Everyday Spokane, when she moved to the area in 2018. She had previously worked in homeland security and saw how important it was for public information officers to get accurate information out to the public, but also how they struggled…
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