TikTok: A credible threat to Google’s search monopoly? – Verdict
Google has come under fire recently with both a court ruling and speculation around AI threatening Google’s position as the leading search engine – but could TikTok pose a greater threat?
On 5 August, the US Justice Department ruled that Google was illegally controlling the search market, in part by paying billions of dollars a year to companies like Apple to be the default search engine on Apple devices.
Reports have also been widely circulating that the search dominance Google currently holds could be under attack from new AI driven tools such as ChatGPT, more so than the threat of regulators.
Where does this leave the app that started as a place to mimic dance trends and has since taken the social media industry by storm, celebrating almost five billion downloads?
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Nearly one in ten Gen Zers are more likely to rely on TikTok than Google as a search engine, according to a report earlier this year by ADOBE, along with two in five US…
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source: https://news.oneseocompany.com/2024/08/23/tiktok-a-credible-threat-to-googles-search-monopoly-verdict_2024082358145.html
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