Ticketmaster, NBA Renew Official Ticketing Marketplace Deal – TicketNews

Ticketmaster and the National Basketball Association have announced that their deal making the ticket marketplace their official partner has been renewed for multiple seasons. The deal, first struck in 2012 and renewed in 2018, was set to expire soon but will now extend into the future, though the specific terms have not been announced.

Ticketmaster serves as the official ticketing partner for 23 individual NBA franchises, according to Sports Business Journal. This deal extends beyond those individual partnerships to make Ticketmaster a league-wide partner for both primary and secondary ticketing as well as the WNBA and G League.

“It’s an extremely long-standing relationship between Ticketmaster and the NBA and their partner teams where we’re just looking for constant ways to innovate and streamline ticket buying in general. The league has always been extremely focused on that, as has Ticketmaster,” said Kurt Schwartzkopf, Ticketmaster executive president and co-head of sports,…

Read Full Story: https://www.ticketnews.com/2021/12/ticketmaster-nba-renew-official-ticketing-marketplace-deal/

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