Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does – AdExchanger
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Gathering Its Threads
When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising.
For Instagram Threads, the text-based social platform that’s Meta’s version of the one-time Twitter, there is no such question, because it’s never gained any cultural mindshare.
However, Threads will introduce ads early next year, The Information reports.
The project has reportedly gained steam internally even in the past couple of weeks, due to a burst in new users. Threads limits all political content, which perhaps people need right now, but many new Threads users were also likely ticked-off departures from X since the election, because X has swung largely to promoting conservative accounts. So they aren’t sustainable numbers.
A couple of weeks ago, Zuckerberg said Threads had 275 million users and a million sign-ups per day….
The post Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does – AdExchanger first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/13/threads-will-have-ads-next-year-perplexity-gen-ai-search-engine-already-does-adexchanger_2024111359034.html
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