Threads FAQ: Everything marketers need to know – Search Engine Land

Threads has become the fastest-growing social media platform in history since it launched on July 5.

Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter.

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Is Threads the best alternative for advertisers? Here’s everything you need to know…

What is Threads?

Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with instagram and currently only available on iOS or Android devices. Meta has described Threads as “Instagram’s text-based conversation app”.

It gives its users the opportunity to post updates, share text,…

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The post Threads FAQ: Everything marketers need to know – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/11/threads-faq-everything-marketers-need-to-know-search-engine-land_2023071147505.html

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