This School of Hospitality Administration Class Doubles as a … – Boston University
Student teams, paired with clients, gain real-world experience
When was the last time you went to Revere?
If you asked a team of undergraduate students from the School of Hospitality Administration, they’d tell you now is the perfect time to take a trip to the North Shore city.
For their Advanced Hospitality Strategic Marketing course, a Boston University HUB course, Micaela Yee (SHA’23), Ethan Phillips (SHA’23), Justin Park (SHA’23), Arielle Hammer (CAS’23, SHA’23), and Anthony Forziati (SHA’23) were charged with creating a marketing plan for Revere to increase tourism. The plan’s theme? “Rediscover Revere.”
“Like Paul Revere, we have a mission,” Park joked during the team’s presentation to representatives from the city. “While his was to keep the Brits out of the city, ours is to welcome everybody, including the Brits.”
The city of Revere was just one of five real-world clients Leora Lanz (COM’87), a SHA associate professor and assistant dean, assembled for this semester’s class….
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source: https://news.oneseocompany.com/2022/12/16/this-school-of-hospitality-administration-class-doubles-as-a-boston-university_2022121637753.html
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