‘This Is Transformative’: Why Google Could Pay Billions to US Publishers in 2024 – Adweek

An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to News/Media Alliance president and CEO Danielle Coffey.

In December, Google agreed to pay the Canadian news media C$100 million ($75 million) annually, fixed to inflation, to continue sharing links to Canadian news outlet pages.

Using the arrangement as precedent, the U.S. news media could expect to secure a similar compensation model from the search engine, potentially as soon as next year, Coffey said on the Local Market Trends podcast. In the U.S., however, the total dispensation could amount to billions of dollars.

“Definitely billions,” Coffey said on the podcast. “Even with the lowest numbers that we’ve seen around the world, when translated to the U.S. economy and market share, it’s definitely a B. And we believe that B should be plural.”

A potential payout of that magnitude would…

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