This day in search marketing history: March 9 – Search Engine Land

Happy Frediversary

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7.

At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic.

Many called this the Fred Update, which came from Google’s Gary Illyes, who had jokingly suggested that all updates be named “Fred.” It stuck with this update.

Illyes wouldn’t confirm Fred until SMX West on March 23, when he said the update targeted specific techniques that were well-documented within the Google webmaster guidelines. Though he didn’t elaborate on which guidelines specifically were targeted by the Fred update.

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world.

Also on this day

How Google search personalization works: Professors…

Read Full Story: https://news.google.com/rss/articles/CBMiRGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LW1hcmNoLTktMzkzOTg00gEA?oc=5

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source: https://news.oneseocompany.com/2023/03/08/this-day-in-search-marketing-history-march-9-search-engine-land_2023030841704.html

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