March 27, 2023  SEONews
Back

This day in search marketing history: March 27 – Search Engine Land

Google research: PPC ads drive 50% incremental clicks

In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off.

Google found that, on average:

  • 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results.
  • 50% of the ad clicks that occurred with a Position 1 organic result were incremental.
  • 82% of the ad clicks were incremental when the associated organic search result ranked between Position 2 and 4.
  • 96% of the ad clicks were incremental when the advertiser’s organic result ranked in Position 5 or lower.

In short, Google’s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad.

Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks.

Also…

Read Full Story: https://news.google.com/rss/articles/CBMiRWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LW1hcmNoLTI3LTM5NDgzN9IBAA?oc=5

The post This day in search marketing history: March 27 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/03/26/this-day-in-search-marketing-history-march-27-search-engine-land_2023032642599.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.