This day in search marketing history: March 21 – Search Engine Land

rel=next/prev was not found on Google. That’s an error.

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011.

Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller.

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit.

Google apologized for the “oversight” a day later.

Also on this day

Google Ads Editor version 2.0 supports Performance Max campaigns

2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more.

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

2019: But no, this didn’t confirm Google was using engagement metrics in rankings.

Google’s neural matching versus RankBrain: How Google uses each in search

2019: Neural matching…

Read Full Story: https://news.google.com/rss/articles/CBMiRWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LW1hcmNoLTIxLTM5NDU1MdIBAA?oc=5

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source: https://news.oneseocompany.com/2023/03/20/this-day-in-search-marketing-history-march-21-search-engine-land_2023032042326.html

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