This day in search marketing history: March 10 – Search Engine Land

Google and Bing “exception lists”

In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals.

Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes.

However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

Google followed up with a longer statement that read, in part:

• “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. We don’t keep a master list protecting certain sites from all changes to our algorithms.”

Read all about it in Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Signals and dig deeper in Transcript: Google & Bing On…

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